Digital Marketing and Media Specialist

Job Title: Digital Marketing and Media Specialist

Position Summary:

We are seeking an experienced and creative email and media specialist to join our dynamic team. Your role will involve planning and executing innovative email and media strategies to increase our fundraising, engagement, and improve our marketing efforts. As a Digital Marketing and Media Specialist, the individual should be well-versed in the creation and implementation of tailored email and media plans, monitoring and analyzing media campaigns, optimizing strategies based on findings, and presenting results to stakeholders. This role will ensure that media campaigns are effective and aligned with the company's marketing goals.

Responsibilities:

• Develop and implement tailored email and media plans that align with business objectives.
• Analyze and interpret data to draw insights and optimize strategies.
• Manage email and media budgets and ensure all campaigns are delivered on time and within budget.
• Work closely with internal teams and external partners to execute campaigns.
• Monitor and evaluate media campaign performance.
• Present and explain email and media strategies and results to stakeholders.
• Stay current with industry trends and developments.
• Contribute to the improvement of the company's overall media strategy

Qualifications:

• BS degree in Marketing, Communication, or a relevant field.
• 3 or more years of relevant work experience
• Proven work experience as an Email Specialist, Media Strategist, Media Planner, or similar role.
• Strong understanding of different email and media channels and marketing strategies.
• Excellent analytical and communication skills.
• Ability to interpret and analyze data to inform decision-making.
• Familiarity with digital marketing tools and platforms. Experience using Salesforce.

Skills:

• Analytical thinking and data interpretation.
• Strong communication and presentation skills.
• Creativity and innovative thinking.
• Problem-solving abilities.
• Up-to-date with email and media trends and digital marketing tools

Position Location: US Remote

Full time: Based on 37.5 hours per week

Position Grade: 507 Exempt; Estimated Annual Salary Range ($75,000-$90,000)

Reports To: Director, Digital Direct Marketing

Who We Are:

The Alzheimer's Association is the leading voluntary health organization in Alzheimer's care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia- by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

At the Alzheimer's Association, our employees are at the core of all we do. Our network of more than 1,900 employees across the United States makes a difference each and every day for those impacted by Alzheimer's and those at risk for the disease.

We warmly invite qualified applicants to consider this opportunity to make a life-changing impact on the millions living with Alzheimer's, their caregivers and those that may develop the disease in the future. Read on to learn more about the role, then visit our website www.alz.org/jobs to explore who we are and why we've been recognized as a Best Place to Work for the last twelve years in a row.

At the Alzheimer's Association, we believe that diverse perspectives are critical to achieving health equity - meaning that all communities have a fair and just opportunity for early diagnosis and access to risk reduction and quality care. The Association is committed to engaging underrepresented and underserved communities and responding with resources and education to address the disproportionate impact of Alzheimer's and dementia.

The Alzheimer's Association is committed to diversity, equity and inclusion in the workplace and provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan.

Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.