Director of Marketing, Communications and Public Relations, School of Divinity

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Job Description Summary

Job Description

Essential Functions:

• Leads the divinity school's marketing, communications and public relations to develop and execute strategies that advance the School of Divinity short- and long-term marketing, communications and public relations goals, especially with regard to developing and enhancing its academic reputation on the national and global stage; designing initiatives that resonate with relevant internal and external audiences, establish the School of Divinity as a national leader in graduate theological education, and highlight the strengths of the faculty, staff, students and alumni community.
• Big picture, strategic thinker with proven skills to design and implement traditional and digital marketing strategies and communications cascades.
• Works in close collaboration with the admissions office and program directors on marketing/recruitment plans and communications initiatives to attract talented students for all School of Divinity academic and public programs. This includes, but is not limited to, assistance with marketing e-mails, print pieces, program booklets, postcards, handouts, web presence and digital/social media campaigns.
• Works in close collaboration with the Assistant Dean of Development for the School of Divinity on donor and Board of Visitors communications and campaigns.
• Utilizes cutting-edge skills in digital/social media marketing and communications techniques to engage new and current audiences.
• Continually evaluates the effectiveness of existing and proposed communications strategies and vehicles; establishes defined goals, objectives and metrics for all marketing and communications activities and monitor's progress.
• Collaborates and manages divinity school website design, content and web optimization. Responsible for the final content and maintenance of content on main website pages.
• Serves at the School of Divinity's primary point of contact with local, regional and national media outlets.
• Collaborates with the University's Office of Communications and External Relations to promote School of Divinity community achievements, events and programs.
• Advises and supports the Dean of the School of Divinity interactions with the media and general public, serving as a co-strategist and content manager on messaging; this includes, but is not limited, to composing official letters and email messages and creating presentations.
• Plays a leadership role in risk and crisis management, including establishing crisis communications in coordination with the University's Office of Communications and External Relations.
• Accountable for partnering with the Director of Finance and Administration for the School of Divinity to create marketing and communication financial plans and managing spend to remain within that plan.

Required Education, Knowledge, Skills, and Abilities:

• Bachelor's degree and six to eight years of related experience in marketing, communications and public relations/media relations.
• Preferred proficiency and technical knowledge of Microsoft Office, the Google Suite, the Adobe Creative Suite (Photoshop, Illustrator, Lightroom), Google Advertising Platforms (Google Analytics, Data Studio, and Ads), and other relevant programs/software
• Experience with search engine optimization.
• Ability to handle sensitive information in a confidential manner.
• Ability to always present and display professional demeanor.
• Excellent interpersonal, verbal/written communication and time management skills.
• Ability to organize workflow, maximize talents of a team and coordinate activities.
• Superior writing, editing, presentation and organizational skills.
• Strong collaboration, persuasion and consensus-building skills.
• Ability to handle multiple tasks and changing priorities in a deadline-sensitive environment.
• Experience supervising a marketing, communications and public relations team to reach department goals and achieve positive results.
• Experience in collaboration with other departments to strategize, create and execute marketing campaigns or recruitment plans.
• Experience in supervision of student workers.
• Experience in planning, contributing, and editing an annual alumni magazine or magazine project.

Preferred Education, Knowledge, Skills, and Abilities:

• Preferred master's degree in communications, public relations or related degree.
• Previous experience in higher education marketing/communications/public relations will be highly valued.

Accountabilities:

• Responsible for own work.
• Manages staff and/or student workers.
• Budgetary responsibilities.

Physical Requirements:

• Sedentary work primarily involves sitting/standing; communicating with others to exchange information; repeating motions that may include the wrists, hands, and/or fingers; and assessing the accuracy, neatness, and thoroughness of the work assigned.

Environmental Conditions:

• No environmental conditions

Disclaimer:

This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by the employee's supervisor.

To help provide a safe learning and living community, Wake Forest University conducts background investigations and drug screens for all final candidates being considered for employment.

Wake Forest seeks to recruit and retain a diverse workforce and encourages qualified candidates across all group demographics to apply. Wake Forest University is committed to providing access and reasonable accommodation in employment for individuals with disabilities.

Additional Job Description

Time Type Requirement

This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.

In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.

WakeForestseeks to recruit and retain a diverse workforce while promoting an inclusive work environment committed to excellence in the spirit of Pro Humanitate.In adherence with applicable laws and as provided by University policies, the University prohibits discrimination in its employment practices on thebasis of race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and veteran statusandencourages qualified candidates across all group demographics to apply.