Marketing and Communications Specialist, PSAA

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JOB DESCRIPTION AND POSITION REQUIREMENTS:

The Penn State Alumni Association is seeking a Marketing Generalist to provide marketing and communication support to engage alumni, members, students, friends, parents, volunteers and other diverse audiences. The Alumni Association is committed to ensuring that diversity, equity, and inclusion are central to the success of a world-class research institution. We are dedicated to fostering institutional change required to realize a more socially just University and we value inclusion as a core strength and an essential element of our public service mission.

The successful candidate will play a key role in executing marketing strategies that connect alumni to the University and to each other, provide valued services to members, and support the University's mission of teaching, research and service.

Responsibilities include:

• Provides project management support for the marketing communication team
• Collaborates with teams throughout the organization on storytelling efforts, solicitation campaigns and event promotion
• Creates digital and print content to support marketing and awareness campaigns
• Writes and edits content for awards programs, and other special initiatives including scripts, press releases, email content, social media content, web content and advertisements
• Coordinates email campaign distribution
• Modifies design files and resizes art files as needed
• Copy edits and proofs draft marketing materials ensuring compliance with existing University editorial policies
• Assists with the production process, including coordinating print jobs with external vendors
• Provides campaign metrics, as needed

This position requires a Bachelor's degree and 1+ years of related experience, or an equivalent combination of education and experience. The successful candidates will understand various marketing channels and be able to work on cross-functional, fast-paced teams with multiple deadlines, stakeholders and complexity. Successful candidates will have experience in developing action-oriented marketing content and be skilled in using Microsoft Office/Office 365. Working knowledge of Adobe CS/CC applications (InDesign, Photoshop, Illustrator), photography, video production, web-based email platforms, and project management software is a plus.

The Pennsylvania State University is committed to and accountable for advancing diversity, equity, inclusion, and sustainability in all of its forms. We embrace individual uniqueness, foster a culture of inclusion that supports both broad and specific diversity initiatives, leverage the educational and institutional benefits of diversity in society and nature, and engage all individuals to help them thrive. We value inclusion as a core strength and an essential element of our public service mission.

The salary range for this position, including all possible grades is:

Salary Structure - additional information on Penn State's job and salary structure.

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