Director of Brand Strategy

We have the great privilege of helping patients and families re-build their lives. It's extraordinarily meaningful work and the reason we greet the day with optimism and anticipation. When patients "Ask for Mary," they experience a culture that has been sculpted for more than a century. Our hallmark is to carefully listen to patients and innovatively serve them. This is true of every employee, from support staff and leadership, to clinicians and care providers.a

Mary Free Bed is a not-for-profit, nationally accredited rehabilitation hospital serving thousands of children and adults each year through inpatient, outpatient, sub-acute rehabilitation, orthotics and prosthetics and home and community programs. With the most comprehensive rehabilitation services in Michigan and an exclusive focus on rehabilitation, Mary Free Bed physicians, nurses and therapists help our patients achieve outstanding clinical outcomes.aThe growing Mary Free Bed Network provides patients throughout the state with access to our unique standard of care.

Mission Statement

Restoring hope and freedom through rehabilitation.

Employment Value Proposition

At Mary Free Bed, we take pride in our values-based culture:

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  Diversity, Equity, and Inclusion. Our Commitment to providing an inclusive environment for patients, families, staff, and community, through embracing Diversity, Equity, and Inclusion T.O.G.E.T.H.E.R.

  
  

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  Focus on Patient Care. A selfless drive to serve and heal connects all MFB employees.

  
  

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  Clinical Variety and Challenge. An inter-disciplinary approach and a top team of professionals create ever-changing opportunities and activities.

  
  

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  Family Culture. We offer the stability of a large organization while nurturing the family/team atmosphere of a small organization.

  
  

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  Trust in Each Other. Each employee knows that co-workers can be trusted to make the right decision for our family, patients, staff, and community.

  
  

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  A Proud Tradition. Years of dedicated, quality service to our patients and community have yielded a reputation that fills our employees with pride.

  
  

Summary

aaMary Free Bed Rehabilitation Hospital is seeking a Director of Brand Strategy to join our team. This role is essential in building the reputation of Mary Free Bed. As we continue to expand our impact, we are seeking a dynamic Director of Brand Strategy to enhance our reputation and ranking in U.S. News & World Report and Newsweek. The Director of Brand Strategy will be responsible for developing and executing strategic initiatives aimed at improving Mary Free Bed's ranking in U.S. News & World Report and Newsweek. This role will require collaboration across various departments, analysis of performance metrics, and the implementation of best practices in rehabilitation services.a

Essential Job Responsibilities

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  aaDevelop and execute comprehensive strategies focused on improving hospital rankings, including market analysis and competitive benchmarking.

  
  

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  aAnalyze data related to patient outcomes, satisfaction, and hospital operations to identify areas for improvement and inform decision-making.

  
  

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  aWork closely with clinical teams, administration, physicians, and marketing to ensure alignment of goals and communication of successes.

  
  

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  aLead initiatives to promote national physician recognition of Mary Free Bed brand and voting as applicable.

  
  

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  aLead initiatives to promote Mary Free Bed's brand nationally in conjunction with marketing.

  
  

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  aBuild and maintain relationships with key stakeholders, including physicians, patients, and community partners, to promote Mary Free Bed's services and achievements.

  
  

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  aMonitor and evaluate trends in rehabilitation care and rankings to identify opportunities for enhancement & implement associated tactics.

  
  

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  aPrepare and present reports on progress and outcomes to executive leadership and relevant committees.

  
  

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  aDevelop initiatives to increase brand awareness and impact. This includes engagement and interaction with external sources.

  
  

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  aTrack and analyze the effectiveness of strategies and campaigns. Provide regular reports with insights and recommendations for improvement.

  
  

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  aEmbrace Diversity, Equity and Inclusion, by:

  
  

aTreating everyone with dignity and respect

aOpening more doors to opportunities for underrepresented cultures

aGrowing talent and people

aEvaluating and eliminating disparities

aTaking action against injustices, bias and racism

aHonoring our differences and how to collaborate

aEducating staff, patients and the communities we care for

aRestoring Hope and Freedom, togethera

Essential Job Qualifications

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  Bachelor's Degree in Healthcare Administration, Business Administration or relevant work experience

  
  

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  3+ years of experience in Healthcare strategy, quality improvement or similar role.

  
  

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  Strong analytical skills with ability to interpret complex data and metrics.

  
  

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  Excellent communication and interpersonal skills.

  
  

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  Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.

  
  

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  Knowledge of U.S. News & World Report ranking criteria and methodologies is a plus.

  
  

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  Innovative problem solver.

  
  

Physical Requirements for Essential Job Qualification

Levels:

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  None (No specific requirements)

  
  

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  Occasionally (Less than 1/3)

  
  

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  Frequently (1/3 to 2/3)

  
  

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  Majority (More than 2/3)

  
  

Remain in a stationary position: aNonea

Traverse or move around work location: aaFrequentlya a

Use keyboard: aaFrequentlya a

Operate or use department specific equipment: aaOccasionallya a

Ascend/Descend equipment or ladder: aaNonea a

Position self to accomplish the Essential Functions of the role: aaOccasionallya a

Receive and communicate information and ideas for understanding: aaMajoritya a

Transport, position, and/or exert force: aNonea

Up to 10 pounds: a _____a

Up to 25 pounds: a _____a

Up to 50 pounds: a _____a

Up to 75 pounds: a _____a

More than 100 pounds: a _____a

Other weight: Up to___ pounds a _____a

Other: aaNonea a

The above statements are intended to describe the general nature and level of work being performed by employees in this classification. If you require a reasonable accommodation to perform the essential functions of this position, you must request accommodation in writing, within 182 days after you know or should know of the need for accommodation.

Mary Free Bed is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, genetic information, veteran status, disability or other legally protected characteristic.