Remote

Senior ABM Manager

Ping Identity Corporation
$150,000 - $180,000
parental leave, tuition reimbursement
United States
Nov 22, 2024
About Ping Identity: At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it. Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear. While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture.We champion every identity.One of our core values, Respect Diversity, reminds us to celebrate differences so you are empowered to bring your authentic self to work. We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management. Senior Manager of Account-Based Marketing (ABM), Americas Location: Ping HQ or remote About the Role Ping is seeking a visionary and strategic Senior Manager of Account-Based Marketing (ABM) to establish and lead our ABM initiatives from the ground up. In this new role, you will be responsible for crafting and executing innovative 1:1 ABM strategies, creating the foundational approach that will drive targeted engagement across high-value accounts. Working closely with sales and marketing leadership, this role is pivotal in building a comprehensive ABM strategy, driving pipeline generation, and accelerating revenue growth. You will also work with other teams within the Americas marketing organization to optimize and refine existing ABM strategies across 1:Many and 1:Few programs in market. The ideal candidate will have a hands-on approach, a collaborative mindset, and a proven track record in 1:1 ABM, along with experience in 6sense and other intent data platforms. Key Responsibilities Strategy Development: Architect and implement a full-funnel ABM framework from the ground up, targeting 1:1 engagement with Ping's high-value accounts. This includes defining the strategic approach, best practices, and processes that will serve as the foundation for Ping's ABM initiatives. Partnership & Alignment: Partner closely with sales leadership to identify, prioritize, and activate target accounts. Drive alignment and ensure effective communication to foster strong collaboration between marketing, sales, customer success, and other departments. Intent Data Platform Management: Lead the integration and use of 6sense for predictive analytics, driving account insights that inform highly targeted marketing strategies. Use 6sense to establish scalable methodologies for account engagement. Campaign Design and Execution: Develop and execute personalized, multichannel ABM campaigns (ex. digital, social media, social selling, events...) working cross-functionally to deliver a cohesive experience for target accounts Performance Tracking & Optimization: Set up the measurement and reporting frameworks within Salesforce to monitor campaign performance and effectiveness. Analyze data to provide actionable insights and continuously optimize ABM initiatives. Stakeholder Collaboration: Work in tandem with sales, product marketing, and digital/campaign teams to create compelling messaging, develop creative assets, and deliver high-impact campaigns tailored to key accounts. Innovation and Iteration: Build a culture of experimentation within the ABM program, continuously testing new strategies and tactics to evolve and improve the account-specific outreach approach. Qualifications Experience: 10+ years in B2B marketing, with at least 3+ years specifically in ABM. Experience establishing ABM programs from the ground up is highly preferred. Intent Data Platform Experience: Familiarity with 6sense or similar platforms, with hands-on experience utilizing it for predictive analytics and deep account insights. Technical Skills: Proficiency in Salesforce for lead management and reporting, as well as experience with marketing automation tools and gifting platforms (e.g., Sendoso). Strategic and Tactical: Demonstrated ability to balance strategic vision with hands-on execution in ABM campaigns. Collaborative and Persuasive: Skilled in building cross-functional partnerships, especially with sales, to align and execute on high-impact account strategies. Project Management: Strong organizational and project management skills, with the ability to juggle multiple high-impact initiatives and set priorities in a fast-paced environment. USA: $150,000 - $180,000 In accordance with Colorado's Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities. Life at Ping: We believe in and facilitate a flexible, collaborative work environment. We're growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that's who we want to succeed with every day. Here are just a few of the things that make Ping special: A company culture that empowers you to do your best work. Employee Resource Groups that create a sense of belonging for everyone. Regular company and team bonding events. Competitive benefits and perks. Global volunteering and community initiatives Our Benefits: Generous PTO & Holiday Schedule Parental Leave Progressive Healthcare Options Retirement Programs Opportunity for Education Reimbursement Commuter Offset (Specific locations) Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone's individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self. We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.