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Marketing Analyst

Ampcus, Inc
United States, D.C., Washington
1629 K Street Northwest (Show on map)
Nov 21, 2024
Ampcus Inc. is a certified global provider of a broad range of Technology and Business consulting services. We are in search of a highly motivated candidate tjoin our talented Team.

Job Title: Marketing Analyst

Location(s): Washington, DC

This individual will be responsible for supporting and maintaining key marketing technologies, managing website content updates, coordinating email and SMS campaigns, and providing digital administrative support, such as compiling analytics reports. The ideal candidate is a tech-savvy, detail-oriented multi-tasker with excellent communication skills and can work well in a fast-paced environment.

Key Responsibilities:

* Marketing Technology (30%)


  • Maintain and update website domains, security certificates, and DNS settings.
  • Manage email marketing campaigns within Salesforce Marketing Cloud and Mailchimp, including audience segmentation, email creation, scheduling, and performance analysis, while ensuring adherence ttimelines and processes.
  • Implement and manage SMS campaigns in Salesforce Marketing Cloud, ensuring audience segmentation and message delivery, while ensuring adherence ttimelines and processes.


Content Management (40%)


  • Build pages and update content on Foundation's website (including internal intranet pages).
  • Coordinate content creation and publication schedules with internal teams.


Digital Operations Support (30%)


  • Verify and process invoices for digital marketing-related expenses.
  • Manage audience lists and databases for various marketing initiatives.
  • Serve as a central resource for digital operations support and marketing metrics, including reporting/analytics support, business intelligence, and data mining.


Experience:


  • 4+ years of experience in digital marketing, preferably with experience in marketing technology platforms (Salesforce Marketing Cloud, Adobe Analytics/Omniture, and Smartsheet experience a major plus) and content management systems.


Technical Skills:


  • Experience with email marketing and SMS platforms (Salesforce Marketing Cloud preferred).
  • Proficiency with using asset and content management systems (e.g. Adobe Experience Manager, Wordpress, Drupal).
  • Familiarity with HTML and CSS for basic website edits. (nice thave)
  • Strong understanding of website functionality and familiarity with DNS and security certificates.
  • Experience with data analysis and reporting tools and developing actionable insights.
  • Knowledge of marketing automation workflows.
  • Proficiency in PC platforms for file manipulation (Microsoft Office Suite) and Adobe Creative Suites programs such as Photoshop (nice thave) and Adobe Acrobat.


Additional Skills:


  • Experience in a matrix-management environment and ability tdirect individuals and teams without direct management responsibilities of such individuals and teams.
  • Excellent attention tdetail and organizational skills.
  • Strong written and verbal communication skills.
  • Ability twork independently and as part of a team.
  • Adaptability and willingness tlearn new technologies.
  • Ability tprioritize tasks and meet deadlines.
  • Ability tlearn quickly and work well in a fast-paced environment.


Ampcus is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, age, protected veterans or individuals with disabilities.
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