PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION
* Create market relevant, industry leading apparel to generate a desirable and clear adidas brand image, from sell-in to sellout (consumer-facing)
KEY RESPONSIBILITIES
* Lead the Creative development for NAM market SMUs across multiple consumer touchpoints within the following topics:
o Concept creation
o Material and trim selection/development
o Apparel Design
o Graphic and print direction
o Product execution
* Lead the execution of creative brand strategies to ensure end to end creative excellence
* Develop concepts and creative strategies that fulfil objectives of consumer, category, concept, briefs
* Drive creation of quick-turn, trend-right, and consumer relevant product to fill market or account needs
* Lead a culture of collaboration, respect, and inclusion within design team and cross-functional counterparts
* Drive collaboration across multiple categories and business units
* Maintain awareness and understanding of target consumer/market translating key insights through a brand lens
* Translate market or account need into brand-right volume-driving product
* Work with seasonal color palette to create compelling color assortments that fit within the greater brand offering
* Review and approve production stages of creative execution
* Maximise results within given budget (FOB targets) and timeframes
* Create detailed and precise 2D and 3D tech packs
* Work on multiple development calendars within a season (up to 4)
* Build 3D concept representation, 3D assets, digital product information for an accurate development and decision-making process
* Present and communicate concept/designs with clarity and impact, effectively selling in ideas to a variety of stakeholders including sales reps, account buyers, and brand partners/athletes.
* Play an active role in account partnerships including sell-in meetings and buyer interactions
* Maintain awareness of sell-through, bookings, and market feedback to identify opportunities for future product
* Participate in creation of seasonal and long-term Creative Direction strategies
* Identify opportunities of improvement and change, and initiate own proposals/projects
KEY RELATIONSHIPS
* Design Director, Senior Director CCP
* Apparel Designers/Assistant Designers, Footwear Designers
* Product Marketing
* Development/Pattern/ Materials
* Global Creation Center counterparts
KNOWLEDGE, SKILLS AND ABILITIES
* Advanced knowledge of end-to-end apparel creation process from initial sketch to garment production
* Advanced level execution in Adobe Illustrator and CLO 3D (or similar 3D software) required
* Strong 3D skills and knowledge of virtual tools required
* Advanced presentation skills with a strong ability to create impactful visuals and engage others through storytelling, insight, and passion for the product
* Strong understanding of wholesale environment including retail floor space (i.e. table programs vs wall assortments), account distribution, etc.
* Fluent in English (spoken and written)
* IT skills: Excel, Word, PowerPoint, Outlook
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
* Undergraduate level Design education or combination thereof
* Solid education and advanced experience in the creative development of communication tools
* At least 6-8 years' experience in Sporting Goods/Fashion Industry or Design on managerial level
* Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes)
* Passion for adidas and its mission
* Passion for sports, culture, design
Adidas
Nov 20, 2024