Category Consultant Grocery Salty Snacks

Job Location: Hershey, PA

Open to remote

ROLE OVERVIEW

Responsible for acting as Category Management Consultant to Sales Partners, retailer key decision makers, and internal Hershey customers to drive consistent Salty topline/net sales growth/share within the Grocery COT. Assesses trends, analyzes data and identifies key customer opportunities consistent with shopper and P&L strategies. Acts as the Category Expert in partnership with retailers to co-create strategic business plans and category initiatives. Uses insights to drive action in the best interest of the salty snacks categories of Pretzels, Puffs, RTE Popcorn and cross-category multipacks.

ACCOUNTABILITIES

• Support Customer Sales Executives (CSEs) with the creation, negotiation, and execution of JBP Plans
• Build an insights driven product portfolio which meets unique needs of Grocery retailer shoppers and consumers
• Partners with Shopper Insights in creating and leveraging the Shopper Insights learning plan with retailers
• Forecast retail takeaway to support supply chain efficiency, reduce waste, and communicate category opportunities and risks to CSEs and the customer
• Act as a project lead that can identify category/business opportunities, build a selling story to gain alignment, create an action plan and drive execution with the retailers and HSY Sales team

Build new tools and capabilities to analyze and grow the Salty Grocery business

QUALIFICATIONS

• Advanced analytical skills, advanced understanding of consumer\shopper behavior and market research strategies, knowledge of consumer sales industry trends

Education: Bachelor's Degree Required

Experience: This position requires previous Category Management and/or CPG Sales experience (approximately 3-5 years)

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