Position Details
Position Information
| Recruitment/Posting Title |
Assistant Director for Digital Marketing |
| Job Category |
Staff & Executive - Administrative & Support |
| Department |
Div of Continuing Studies, VP-Level 4 |
| Overview |
Rutgers, The State University of New Jersey, is a leading national research university and the State of New Jersey's preeminent, comprehensive public institution of higher education. As one of the largest employers in the State of New Jersey, Rutgers University is committed not only to the students and the State that we serve, but also to the faculty and staff who work on our campuses.
For two consecutive years, Rutgers is ranked on Forbes' list of America's Best Large Employers. Rutgers holds #64 of 500 employers and is the #1 New Jersey employer on the publication's 2023 list. Rutgers' commitment to its employees includes maintaining and fostering a safe, diverse, and respectful workplace environment, creating employment opportunities for our nation's military veterans, and ensuring accessibility and accommodation for individuals with disabilities. |
| Posting Summary |
Rutgers, The State University of New Jersey, is seeking an Assistant Director for the Division of Continuing Studies. This position reports to the Director of Marketing and Communication and to the Associate Vice President for Continuing Studies at the Division of Continuing Studies (DoCS).
Among the key duties of the position are the following:
- Provides strategic planning and tactical execution to increase enrollments in and awareness of continuing education (CE) programs and services offered by Rutgers.
- Supervises staff on marketing initiatives.
- Plans and implements marketing campaigns for revenue-generating lifelong learning programs; DoCS- managed websites, portals and pages that promote enrollment in lifelong learning opportunities; program-focused social media marketing; and analytics to gauge the success and cost-effectiveness of digital marketing campaigns and activities.
|
| Position Status |
Full Time |
| Hours Per Week |
|
| Daily Work Shift |
Day |
| Work Arrangement |
|
| FLSA |
Exempt |
| Grade |
07 |
| Position Salary |
|
| Annual Minimum Salary |
91297.00 |
| Annual Mid Range Salary |
115559.00 |
| Annual Maximum Salary |
139821.00 |
| Standard Hours |
37.50 |
| Union Description |
Admin Assembly (MPSC) |
| Payroll Designation |
PeopleSoft |
| Benefits |
Rutgers offers a comprehensive benefit program to eligible employees. For details, please go to
http://uhr.rutgers.edu/benefits/benefits-overview.
|
| Seniority Unit |
|
| Terms of Appointment |
Staff - 12 month |
| Position Pension Eligibility |
ABP |
Qualifications
| Minimum Education and Experience |
- Bachelor's degree in a related field.
- Five (5) years of experience in marketing and/or enrollment management, multi-media content generation and marketing and use of marketing analytics tools.
|
| Certifications/Licenses |
|
| Required Knowledge, Skills, and Abilities |
|
| Preferred Qualifications |
- Seven (7) years of experience in marketing and/or enrollment management, multi-media content generation and marketing and use of marketing analytics tools.
- Expertise in creating, editing and deploying multi-media marketing projects.
- Certifications in current digital marketing skill areas.
|
| Equipment Utilized |
|
| Physical Demands and Work Environment |
- Must be able to lift and carry up to 40 pounds.
|
| Special Conditions |
|
Posting Details
| Posting Number |
24ST2637 |
| Posting Open Date |
11/12/2024 |
| Special Instructions to Applicants |
|
| Regional Campus |
Rutgers University-New Brunswick |
| Home Location Campus |
Cook (RU-New Brunswick) |
| City |
New Brunswick |
| State |
NJ |
| Location Details |
|
Pre-employment Screenings
All offers of employment are contingent upon successful completion of all pre-employment screenings. Immunization Requirements
Under Policy 100.3.1 Immunization Policy for Covered Individuals, if employment will commence during Flu Season, Rutgers University may require certain prospective employees to provide proof that they are vaccinated against Seasonal Influenza for the current Flu Season, unless the University has granted the individual a medical or religious exemption. Additional infection control and safety policies may apply. Prospective employees should speak with their hiring manager to determine which policies apply to the role or position for which they are applying. Failure to provide proof of vaccination for any required vaccines or obtain a medical or religious exemption from the University will result in rescission of a candidate's offer of employment or disciplinary action up to and including termination. Affirmative Action/Equal Employment Opportunity Statement
It is university policy to provide equal employment opportunity to all its employees and applicants for employment regardless of their race, creed, color, national origin, age, ancestry, nationality, marital or domestic partnership or civil union status, sex, pregnancy, gender identity or expression, disability status, liability for military service, protected veteran status, affectional or sexual orientation, atypical cellular or blood trait, genetic information (including the refusal to submit to genetic testing), or any other category protected by law. As an institution, we value diversity of background and opinion, and prohibit discrimination or harassment on the basis of any legally protected class in the areas of hiring, recruitment, promotion, transfer, demotion, training, compensation, pay, fringe benefits, layoff, termination or any other terms and conditions of employment. For additional information please see the Non-Discrimination Statement at the following web address: http://uhr.rutgers.edu/non-discrimination-statement |
Rutgers University
Nov 13, 2024